Badass Designer:  Crystal Au

Little Remedies

Babies have proven to be challenging, but heart-meltingly fun to work with. For Little Remedies, a line of infant-friendly over-the-counter medications, we had the opportunity to capture adorable moments with happy babies and their moms. 

Over the course of two years, we concepted and executed two different campaigns, driven by video and photo content, that spoke to motherhood and the trials and tribulations of raising children for the first time. The first — "Little Wins" video series— captures the all-too-real moments that many moms encounter on a daily basis, while the second — "Little Wisdom" — starts with a video that features a more heartfelt, open dialogue about what it means to be a mother.

Role: AD

  Badass Designer:  Crystal Au

Badass Designer: Crystal Au